Have you ever wondered why one home sells in a matter of days—sometimes with multiple offers—while another, seemingly similar home sits on the market for months?
It's rarely luck.
In my experience, it almost always comes down to three things:
Presentation. Pricing. Promotion.
These are the three factors that have the greatest impact on how quickly your home sells—and for how much.
The difference is that an experienced Realtor knows how to strategically use all three to maximize your results.
Too often, I see homeowners hire an agent who simply places the home on the MLS, schedules a few showings, and waits for buyers to appear.
Today's market requires much more than that.
It requires a pricing strategy backed by local market knowledge, professional presentation that creates a lasting first impression, and a marketing plan designed to put your home in front of the largest pool of qualified buyers possible.
* More qualified buyers means more competition.
* More competition often means stronger offers.
* Stronger offers help you maximize your home's value.
Realtor Interview Questions
What you should ask when interviewing Realtors to sell your home.
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Marketing Strategy
How will you market my home to maximize exposure? Will you use professional photography, video, social media, print marketing, email campaigns, a single-property website, open houses, and targeted online advertising?
Can you show me your marketing plan specifically for my home?
How do you track your marketing results? What tools do you use to see where buyers are coming from and which efforts are generating interest?
How will you reach buyers beyond the MLS?
Tell be about your Brokerage? How many years have been in Naples? How many agents do they have? How will your brokerage help market my home? Do they have national and/or international exposure? Do they offer a seller concierge program?
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Experience & Local Expertise
How many years have you been selling in this community? Do you work full-time, all year round locally or are you part time? Do you take summer's off or travel during off season?
How many homes have you sold in this area/neighborhood?
How many homes similar to mine have you sold, and what were the results?
What do you know about today’s buyers looking in this market?
Once I go under contract, I don't want any kick-ups or delays in the closing process - Do you have local, reputable vendors (lenders, home inspectors, title company's, general contractors)? How many years have you worked with them and what's their track record?​​​​​​​
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Pricing Strategy
How will you determine the right listing price for my home?
Can you explain the comparable sales you are using to price my home?
What is your average list-price-to-sale-price ratio?
What is your strategy if we don’t receive offers quickly?​​​​​​​
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Communication & Service
How often will you communicate with me, and what updates will I receive?
Who will handle my listing—will it be you personally or a team member?
How quickly do you respond to questions and buyer feedback?​​​​​​​
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Negotiation & Results
What is your negotiation strategy to help me get the best price and terms?
Can you share an example of how you helped a seller achieve a better outcome? Do you provide your seller's with a Net Sheet? How many times have you had multiple offers on your listings?
Can you provide references from recent sellers?
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Final Question
Why should I choose you over another Realtor?
Tip: The best answers will include specific numbers, examples, tools, and a clear plan—not just general statements like “I advertise online”, “I have lots of experience” or "I know a lot of people locally and socially active in the community"
